{"id":1971,"date":"2010-04-29T18:50:29","date_gmt":"2010-04-29T16:50:29","guid":{"rendered":"http:\/\/www.jaws-3d.com\/blog\/?p=1971"},"modified":"2010-04-30T12:32:49","modified_gmt":"2010-04-30T10:32:49","slug":"pop-up-brochure-usa1982","status":"publish","type":"post","link":"https:\/\/www.jaws-3d.com\/blog\/?p=1971","title":{"rendered":"Pop-up Brochure (USA\/1982)"},"content":{"rendered":"

\"\"<\/a>Ce document est tout simplement historique! Pour le plus grand plaisir de tous, je vous offre l’ occasion de d\u00e9couvrir l’un des plus vieux outils promotionnels\u00a0consacr\u00e9s \u00e0\u00a0Jaws 3D<\/strong>. Parall\u00e8lement au lancement du Teaser\/trailer<\/em> le jour du labor day<\/em>, Universal<\/strong> a mis \u00e0 disposition des exploitants am\u00e9ricains une brochure grand format cartonn\u00e9\u00a0 aux couleurs du film et ceci bien avant que le premier coup de manivelle ait \u00e9t\u00e9 donn\u00e9. Sans casting ni sc\u00e9nario d\u00e9finitif (mais avec une\u00a0p\u00e9riode de sortie d\u00e9j\u00e0 bien \u00e9tablie),\u00a0la\u00a0firme\u00a0ne peut, pour des raisons \u00e9videntes, que communiquer sur de rares aspects du projet comme l’emploi de la 3D\u00a0 … Universal<\/strong> se voit donc contraint de jouer\u00a0la carte du suspense comme en t\u00e9moigne cette accroche intrigante qui nous annonce un \u00e9t\u00e9 1983 encore plus chaud!!!<\/p>\n

\"\"<\/a>Malgr\u00e9 une\u00a0mise en page radicalement diff\u00e9rente des deux mod\u00e8les qui suivront, cette brochure nous permet tout de m\u00eame de retrouver notre Bruce pique \u00e0 glace<\/em> qui avait fait forte impression lors d’un pr\u00e9c\u00e9dent article! Rappelons aux plus \u00e9tourdis d’entre vous que ce pop-up<\/em> pourrait sans probl\u00e8me \u00eatre consid\u00e9r\u00e9 comme une arme blanche tant\u00a0le museau\u00a0de notre squale\u00a0est\u00a0pointu… Autant dire que ce troisi\u00e8me Jaws<\/strong> sera tout sauf inoffensif…<\/p>\n","protected":false},"excerpt":{"rendered":"

Ce document est tout simplement historique! Pour le plus grand plaisir de tous, je vous offre l’ occasion de d\u00e9couvrir l’un des plus vieux outils promotionnels\u00a0consacr\u00e9s \u00e0\u00a0Jaws 3D. Parall\u00e8lement au lancement du Teaser\/trailer le jour du labor day, Universal a mis \u00e0 disposition des exploitants am\u00e9ricains une brochure grand format cartonn\u00e9\u00a0 aux couleurs du film […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[17],"tags":[],"class_list":["post-1971","post","type-post","status-publish","format-standard","hentry","category-promo"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2onKy-vN","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jaws-3d.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jaws-3d.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jaws-3d.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jaws-3d.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jaws-3d.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1971"}],"version-history":[{"count":9,"href":"https:\/\/www.jaws-3d.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1971\/revisions"}],"predecessor-version":[{"id":1982,"href":"https:\/\/www.jaws-3d.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1971\/revisions\/1982"}],"wp:attachment":[{"href":"https:\/\/www.jaws-3d.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jaws-3d.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jaws-3d.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}